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Sep 29 2023

Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.
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Search Resources

Bing Shopping Ads Optimization: 9 Tips for Success

9 Bing Shopping ad optimization techniques designed to empower advertisers to reach new audiences and drive revenue.

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A Brief History of Search Engine Marketing

Developments in the last two decades paved the way for paid online advertising to expand. Dive into the history of search engine marketing.

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

We outline four tips designed to help you increase SEM spend without your performance numbers taking a hit.

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Adwords Automation in 2019 - The Best Solutions for Automating SEM

There are many ways to approach Adwords automation with Google or third-party services. Here's an overview of the best solutions to optimize SEM strategy.

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Why is My PPC Performance Bad? Part III: How to Ensure You're Optimizing Towards the Correct Metric

This guide Identifies if you’re using the correct optimization metrics to help you reach your overall business goals for PPC.

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Data Driven PPC: The Secret To Paid Search Success is Quality Data

Having data driven PPC programs in the modern age requires quality data and the right tools to manage it. What happens when you lack quality data?

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10 Shopping Feed Optimization Techniques for Better Retail Advertising

Google Shopping has become a dominant advertising strategy for retail businesses in recent years. Here are 10 shopping feed optimization techniques.

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What is Audience Extension? - Ask the Expert

‘Ask the Expert’ is a blog series that breaks down the complicated tools, tech, and trends you’ve been hearing about ...

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How Landing Page Design Impacts PPC Efficiency

It's no secret that landing page design is important. But to what degree does it affect SEM success? Learn how to avoid common pitfalls.

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