Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

Reaching Hispanic Bilinguals: The Impact of Language

In this webinar, Sofía Escamilla shares Acento's insights on how to better reach bilingual Latinx people in the U.S.

Read More
DIAL: Digital Innovations Awesome List (October 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

Read More
Why Your Customer Engagement Data Needs a Single Source of Truth

The technology to create centralized data hubs is available. Marketers implementing it now are set up to benefit the most in the long-term. Here's why.

Read More
Empower Your Media Buys with eLearning

In this episode, Christine Kim shares why curriculum-based education programs are so important for media buyers who want to stay on top of the tricks of the trade.

Read More
Centro and Adstra’s Cookieless Solution for Advertisers to Reach Audiences

Can advertisers still meet goals in a cookieless future? Centro is ensuring it. Even when third-party cookies are being blocked ...

Read More
Basis by Centro is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is ...

Read More
Election Advertising 2020: Impacts by Format and Channel

In part three of Election Advertising 2020, we detail how advertising channels and formats will be impacted by political advertising.

Read More
Why Mobile Advertisers Care About Driving In-store Traffic

Mobile Advertising and E-Commerce Driving online purchases is typically a high priority for mobile advertisers with e-commerce sites. There are ...

Read More
Election Advertising 2020: Countdown to November 3rd

The 2020 election season will be anything but typical. Here, our C&C team shares how advertisers can leverage the timeline to November 3rd.

Read More
1 70 71 72 73 74 219
chevron-down