Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

How Marketing Intelligence Platforms Lay the Path to Personalization

Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.

Read More
When to Run Native Advertising

Native Advertising  Native advertising allows brands to put themselves in front of their desired audiences while fitting in with the ...

Read More
How Much Should I Budget for Social Media Advertising?

Determining how to set appropriate budgets for social media advertising is not as simple as it sounds. Every social campaign ...

Read More
What is a Reasonable ROI to Expect From Retargeting Ads?

Learn about the three measurable KPIs that are well-supported by retargeting campaigns, and the ROI you can expect for each one.

Read More
How to Build a Revenue and Conversion-Driving SEO Dashboard

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

Read More
Why Centro Continues to be a Great Place to Work

Centro has always focused on the wellness of the people who work here. The energy and resources we apply to ...

Read More
What is Social Media Advertising?

As you may know, social media platforms are some of the most popular websites and apps people use online today. ...

Read More
The Dashboard Components Every Marketing Manager Needs to Fuel Next-Level Growth

Custom dashboards offer a flexible solution digital marketing managers can utilize to maximize the performance insights they need.

Read More
Technology and Talent in Agencies of the Future

Join guest speaker, Forrester Principal Analyst and former agency executive, Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond.

Read More
1 68 69 70 71 72 220
chevron-down