Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (January 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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Why AdExchanger Chose Centro as a 2020 Programmatic Power Player

Centro was recently chosen by AdExchanger as one of The 2020 Programmatic Power Players. AdExchanger provides an authoritative and informed ...

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How to Optimize Social Media Advertising

For many, advertising on social media platforms is comparable to trying to solve a puzzle that constantly rearranges its pieces. ...

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Data Silos: Why They Are Damaging to Your Business

47% of marketers say that data silos are their biggest problem when it comes to gaining insights. In this blog post, we break down why.

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Digital Strategies for Retail Marketers

Shifts in Retail Marketing Many marketing experts predict the retail industry will be forever transformed by the Coronavirus pandemic. While ...

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Effective Strategies for Social Media Advertising

The secret is out! Social media advertising is a highly effective digital media partner for top-performing brands across the globe. ...

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9 SEM Trends You Need to Know for 2021

Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021.

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Digital Strategies for Healthcare Marketers

While few brands remain untouched by the impacts of COVID, healthcare marketers have been uniquely challenged to repeatedly adapt their ...

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How Basis Became the Foundation of Innovative Ad Agency Subset Media

Discover how Basis Technologies' automated media buying platform unlocked the pathway to peak performance for digital agency Subset Media.

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