Oct 15 2020
Gabriel Ribadeneira

Centro Invests In You


Whether it’s enhancing Basis’ capabilities, creating educational resources, or providing Raving Fan Service, Centro is always working to help your organization grow and succeed.

New updates. Every week.

Did you know that we update Basis every week? From an enhanced dashboard to smaller design improvements, our technology team is constantly finding creative ways to improve your experience with Basis.

They also connect you with partners to increase the options you have for building tactics. This year we:

  • Completed integrations with exchanges including Nexstar Digital, EMX Digital, Mediavine, Unity, ironSource and OpenWeb
  • Expanded support for native viewability measurement
  • Added new DoubleVerify and Peer39 contextual and brand safety segments

All our 2020 features and integrations can be reviewed at BasisUpdates.net (there’s a lot!)

When the world changed, so did we.

Our award-winning training program Centro Certified went fully virtual this year. The best part? 652 participants across North America, South America and Europe have been able to join us to learn as a group. You can boost your knowledge of the media space by registering in one of our courses:

  • Basis Foundations
  • Basis Foundations 2.0
  • Business Development
  • Digital Media Essentials

The Centro Institute also offers on-demand education. Our monthly webinars feature industry experts that give us their perspective on topics such as:

These, and many others, can be viewed anytime on our website.

Providing Raving Fan Service is in our DNA.

If you aren’t raving about our people and our products, we have not achieved the level of customer happiness for which we strive. There are over 400 Centrons dedicated to helping you maximize your experience with Basis and navigate the complexities of digital media.

Acting as your digital advocate, your CSM and Account Lead work to understand your requirements and priorities, make sure both are being met, and provide seamless communication and connection between you and Centro. Many of the enhancements and programs we create result from conversations with our clients: your needs and ideas are our priority!

We aren't done yet.

2020 isn’t over, and in the next months you can expect to see visual changes implemented to make Basis more interactive, new partners added for campaign targeting, and more stimulating conversations published for you to tune in.

Always evolving. Always innovating. For you.