Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

Part I: How Publishers Can Use Audience Data to Secure Larger Ad Budgets

Publishers are finding more and more opportunities to use their audience data to not only target ads on their own ...

Read More
The Big Bucks of Summer Spending: Travel and Back to School

In 2014, Americans spent an estimated $307 billion on travel. This figure seems lofty until you see the projected $337 ...

Read More
Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year ...

Read More
As Temperatures Heat Up, So Does the Race for Holiday Digital Inventory

Merry Christmas everyone! You did indeed read that right. We’re celebrating Christmastime – in July. And if you’re in digital ...

Read More
Publisher News: Industry Insights

Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, ...

Read More
Publisher Partner of the Month: Metro

With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, ...

Read More
Working at Centro: A Day in the Life

Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what ...

Read More
#3TbyCentro: It’s a Wrap

With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information ...

Read More
Centro Delivers Programmatic Advertising Best Practices for 250 Marketers in Regional Forums

Marketers in Kansas City, Los Angeles, Philadelphia, Seattle and More Gain Insight from Digital Media Experts on Mobile, Video and ...

Read More
chevron-down