Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Hot Jobs in Tech

Since Centro started, we’ve had one goal: improve the lives of the people behind the campaigns. That’s why we build ...

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Work Space Is Not As Important As the People You Put into It

This August, we are highlighting our corporate culture at Centro. With the recognition we’ve received from the likes of Ad ...

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Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

Programmatic Advertising and the IAB This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the ...

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An Early Gift for Retailers: 2015 Holiday Retail Insights

If you’re in retail, it’s time to pack up your beach chairs and break out those Christmas lights, because retailers ...

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Centro snaps up social media software specialist

"Centro snatched up a San Francisco-based software firm—a deal that adds social media to its box of tools for customers ...

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Centro Buys Social Ad Tech Firm GraphScience

  "Following its $30 million round from May, the company said it planned 'to acquire businesses that help it grow ...

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Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers ...

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Centro Acquires Facebook Ad Startup GraphScience

“The race is on for who can actually provide that single sign-on, media automation platform across all the different channels ...

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Centro Acquires GraphScience to Help Marketers Optimize Social Ads at Scale

GraphScience Empowers Companies to Personalize Social Ads and Optimize in Real-Time; Centro to Combine Automated Guaranteed, RTB and Social Into ...

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