Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Strong AI outcomes require strong inputs. Learn why clean, unified first-party data is the foundation of AI success.
Earlier this month Centro was honored with the title of the #1 Place to Work in Chicago for the second year in a row by Crain’s Chicago Business. We would like to extend our gratitude to Crain’s for their recognition, and congratulations to all of the businesses recognized!
Digital expansion is making history. According to a recent IAB revenue report, internet ad revenue hit a historic high ($31 billion), up 22% over 2010. Display-related advertising revenue in 2011 totaled $11.1 billion (35% of 2011 revenues), up 15% in 2010, while mobile experienced triple-digit growth, up 149% from 2010.
The Makegood recently wrote a very candid article describing how agencies are unfortunately positioned as “yes, men” to their clients. Agencies today are becoming victims of the ever-changing landscape, which is causing them to be more reactive vs. strategic and proactive.
Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP, view-throughs, etc., which are leveraged in various ways. So, how should success be measured?
According to eMarketer, digital marketers worldwide are investing a greater portion of their total marketing budget online this year. In fact, a recent SoDA study found that one-third of respondents expect to invest 60 percent or more of their ad budget digitally, while 25 percent plan to significantly increase their digital owned and earned media spend.
Read the Entire Story on AdExchanger
AdExchanger.com - Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis.
This video for Corning, a specialty glass and ceramics company, really got me thinking about the different ways a brand can reach their consumer. I couldn’t help but be amazed at all the different types of display screens and it seems we are not far off from this futuristic technology being brought to market.
In a recent agency confession interview, an agency CMO offers extremely candid feedback in regards to the challenges agencies face today. Looking beyond the so-called Mad Men drama, it is apparent that agencies are feeling more pressure than ever.