Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
Zero-click search is accelerating. Learn how advertisers should rethink attribution, search performance, and cross-channel strategy.
For advertisers building video strategies this year, understanding the nuances of the quickly-changing streaming TV landscape is critical.
Marketers face a pivotal choice in 2026: to frame their use of AI around driving business growth, or around cutting costs.
Explore why ad curation is gaining traction in 2026 as marketers demand control, efficiency, and brand-safe environments.
To succeed amidst fragmentation, marketers must develop strategies for holistically measuring performance in both the short- and long-term.
The key programmatic advertising shifts for 2026, covering AI, media quality, commerce media complexity, CTV, and changing discovery paths.
This winter break reading list is designed to help CMOs start the new year sharper, more informed, and ahead of the competition
Executives discuss four trends advertisers should understand heading into 2026, from the rise of agentic AI to the crisis of consumer trust.
Essential winter reads for agency leaders navigating AI adoption, data complexity, and shifting brand expectations in 2026.
See what captured marketers’ attention in 2025 and what these trends signal for search, regulation, leadership, and media in the year ahead.