In a comprehensive 2011 IBM study, more than 1,700 chief marketing officers (CMOs) worldwide were interviewed about the current state of the industry. The findings highlighted key challenges, such as the explosion of data, social media, the proliferation of channels and devices, and shifting consumer demographics.
Four out of five CMOs recognized that the market will be highly complex over the next five years; however, fewer than half felt prepared to handle the complexity.
How can marketing professionals positively face and overcome these challenges? Continue on to read about just one example of an agency that continues to succeed…