The opening line, “Well, that didn’t take long,” of a Los Angeles Times article, unknowingly captured the reality that makes up the ever-changing behavioral shifts in the digital space.
The line was in reference to the cascading stock price of Facebook, and Mark Zuckerberg’s brief time on Fortune’s ‘Top 40 Richest’ list. And while the post-IPO struggles of Facebook have been dominating tech news over the past few weeks, the greater story centers around what is causing this drop in perceived company value: consumer movement. In Facebook’s case, consumers are moving to mobile and the company has been slow to respond.