Industry News Archives - Page 71 of 76 - Basis Technologies
Resource Center

Industry News

Nov 10 2022

Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.
Read More
1 69 70 71 72 73 679

Industry News Resources

Quality Sites & Environments for Premium Advertisers

Great read by Mike Shields: Making the Wrong Impression - How sites with dubious content are attracting ads from blue-chip brands
Obviously, great writing like this has many low quality players scared based on the comments received. Mike Shields is shedding light on things a lot of companies, many of the brand name ad tech companies, don’t want people to know. But, that’s why journalism exists. And that’s why high-quality, journalistic-based media companies deserve better than how the current SSP/DSP market is treating them.

Read More
A New Wave of Motion Control Technology

An unfortunate or fortunate side-effect of a digital media job is the frequency in which a conversation leans toward Steven Spielberg’s box office hit, Minority Report. Whether it’s discussing retinal scans, interactive monitors, or dynamic personalization of advertising, the movie has everything, including a side order of Tom Cruise crazy.

Read More
Multi-Channel Touch-Points, Welcome Invite to Mobile Ads

The whole is greater than the sum of its parts. According to a recent study, marketers, agencies, and publishers may recognize that a seamless experience across channels is important for consumers, but they are not yet following their targets down that path. By shifting to a more holistic approach along with more inter-departmental integration, marketers can benefit from stronger branding experiences.

Read More
What Media Shifts in Next 5 Years Mean for Newspapers

By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and WiMax will be everywhere. What do these and other predictions mean for the newspaper industry?

Read More
Centro Teams With Krux to Protect Publisher Data

Read the Entire Story on MediaPost

Read More
Centro Throws Down Gauntlet to Ad Exchange Arbitrager

Read the Entire Story on ClickZ

Read More
12 Chicago Companies Make ICIC's List of 100 Fastest-Growing Urban Businesses in America

Read the Entire Story on World Business Chicago

Read More
Internet Radio is on the Rise – Can Consumers Hear You?

The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011. What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day.

Read More
Centro Announces Board of Directors

CHICAGO, IL – May 10, 2012 – Centro, the leading provider of intelligent media logistics software and services for agencies, publishers, ...

Read More
1 69 70 71 72 73 76
chevron-down