Industry News Archives - Page 72 of 76 - Basis Technologies
Resource Center

Industry News

Oct 27 2022

Scout: Earnings Season Spookiness, Apple Price Hikes, and More in This Week’s Digest of Top Digital Marketing Content 

A new ads hub from Google, updates to the CPRA, and more feature in this week's digest of top digital marketing content.
Read More
1 70 71 72 73 74 677

Industry News Resources

Falling ad rates are good for someone, and it's not Google

Read the Entire Story on Crain's Chicago Business 

Read More
May edition of Ideas Magazine features newspaper predictions for 2017

Read the Entire Story on Inma

Read More
A Successful Brand: Approach & Advertising

Digiday posted an interesting read on how two powerful brands, Tiffany and Zales, battle it out in the digital space. Tiffany effectively executes a holistic approach, which leverages social media, mobile and video to reinforce its brand.

Read More
Mobile Growth a Sign of More to Come

How is mobile changing the media landscape? According to a new forecast from Strategy Analytics project, mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion.

Read More
Internet Ad Revenue and Short CMO Tenure

Digital expansion is making history. According to a recent IAB revenue report, internet ad revenue hit a historic high ($31 billion), up 22% over 2010. Display-related advertising revenue in 2011 totaled $11.1 billion (35% of 2011 revenues), up 15% in 2010, while mobile experienced triple-digit growth, up 149% from 2010.

Read More
Digital Success, Consumer Trust, Screens and Consumption

Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP, view-throughs, etc., which are leveraged in various ways. So, how should success be measured?

Read More
Owned and Earned Media and Digital Strategies

According to eMarketer, digital marketers worldwide are investing a greater portion of their total marketing budget online this year. In fact, a recent SoDA study found that one-third of respondents expect to invest 60 percent or more of their ad budget digitally, while 25 percent plan to significantly increase their digital owned and earned media spend.

Read More
Centro CEO Riegsecker Discusses New Brand Exchange, The 'Wall Street' Analogy and More

Read the Entire Story on AdExchanger 

Read More
Riegsecker Discusses New Brand Exchange and More

AdExchanger.com - Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis.

Read More
1 70 71 72 73 74 76
chevron-down