Expectations are high and marketers are pressured to prove the value of their campaigns. According to eMarketer, marketers are relying on different metrics, such as CTR, brand lift, GRP, view-throughs, etc., which are leveraged in various ways. So, how should success be measured?
According to eMarketer, digital marketers worldwide are investing a greater portion of their total marketing budget online this year. In fact, a recent SoDA study found that one-third of respondents expect to invest 60 percent or more of their ad budget digitally, while 25 percent plan to significantly increase their digital owned and earned media spend.
Read the Entire Story on AdExchanger
AdExchanger.com - Centro CEO Shawn Riegsecker recently discussed his company with AdExchanger as well as Centro’s workflow software known as Transis.
This video for Corning, a specialty glass and ceramics company, really got me thinking about the different ways a brand can reach their consumer. I couldn’t help but be amazed at all the different types of display screens and it seems we are not far off from this futuristic technology being brought to market.
In a recent agency confession interview, an agency CMO offers extremely candid feedback in regards to the challenges agencies face today. Looking beyond the so-called Mad Men drama, it is apparent that agencies are feeling more pressure than ever.
Last week, HFS published an article entitled “Why today’s outsourcing industry is a sham.” This informative POV tackles some of the perceptions made about outsourcing as a term and outsourcing as an industry.
At Borrell Associates’ Local Online Advertising Conference, our very own Shawn Riegsecker, participated in a panel discussion focused on where local online is headed by 2016.
How can “CMOs stake their claim as growth drivers within organizations—and not merely ad-campaign custodians?” Forbes recently hosted a CMO as Business Strategist salon, an eye-opening round-table discussion among many influential CMOs.
