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Sep 29 2022

Scout: Holiday Shopping Starts Early, Advertising Through Uncertainty and More in This Week’s Digest of Top Digital Marketing Content 

An early start to the holiday shopping (and marketing!) season, tips on advertising during an economic downturn, and more in this week's list of top digital marketing content.
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Industry News Resources

Gain/Strain, Innovation Obstacles & Online Ad Spending

More Gain, Less Strain. This is a reoccurring theme for the client/agency relationship as emphasized in a recent CMO Council study. Top “strains” include limited knowledge of business and digital landscape, agreed upon performance metrics, integration of marketing plans/services, lack of value add strategic thinking and budget/pricing issues.

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US Online Ad Spend and the Cross Platform Bump

According to eMarketer, U.S. online spending will grow 23.3% to $39.5 billion in 2012. Additionally, it will exceed total spend for print magazines and newspapers for the first time. Meanwhile, TV ad spending is expected to grow, albeit at a slower pace, alongside online growth.

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Brand Storytelling At Its Finest

ADOTAS – What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on a personal level.

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Silicon City: Next phase in Centro's growth - a software spinoff

Read the Entire Story on Crain's Chicago Business 

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DoubleVerify Ranks Centro’s Spectrum as a Top 10 Brand Safe Company

CHICAGO, IL – October 10, 2011 — Today, media technology company Centro announced that its ad network Spectrum has been ...

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DoubleVerify: 5% verified ads served near competitor ads

Read the Entire Story on BizReport

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DoubleVerified Report Shows That Media Verification Improves for Online Advertising Industry

Read the Entire Story on MarketWire

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ITA Spotlight: Centro

Read the Entire Story on ITA

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VCs Love Web Data Firms

Read the Entire Story on Digiday

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