What's the state of digital audio advertising in 2024? Learn the latest stats on the channel and how marketers can harness its power this year.
The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011.
What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day. These results show that streaming audio is flourishing and providing additional touch-points for advertisers to reach their target audience. Additionally, advertisers have more opportunities to reinforce branding with proper reach and frequency levels.
Effective streaming audio campaigns can be planned and executed, utilizing Spotify, Pandora and iHeartRadio, along with local streaming partners. By incorporating streaming audio into the digital marketing mix, brands can generate additional awareness through innovative advertising campaigns. Still not convinced? Arbitron suggests average total listening of about 14.6 billion hours per month.
Your customers are listening. Can they hear you?