As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.

By 2017, there will be no printed metro newspapers, no local network TV stations, and few printed magazines. Weekly newspapers and video will be thriving. Tablets will be common and cheap. WiFi and WiMax will be everywhere. What do these and other predictions mean for the newspaper industry?
Read more in the May edition of Ideas Magazine brought to you by INMA.
As consumers spend more cautiously and take the time to hunt for the best deals, advertisers should adjust their strategies in response.
While TikTok's future is finally stable, this new era comes with unanswered questions that advertisers would do well to keep tabs on.
In the span of just three years, AI has gone from experimental novelty to an ever-present behemoth across the advertising ...