Glimpse into Agency Health, Online Advertising Triples ROI
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Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. According to the report, “Advertising has freedom-loving people that want to create their own destinies, but a work environment that feels hampered by internal processes.” Additionally, 90% of advertising people see themselves as creative and 73% consider themselves rule breakers. How can the ad industry stay healthy and empower these qualities to help build out-of-the-box, creative, and attention-grabbing campaigns? Read More: New Advertising Study Helps Agencies Hold on to Their People
Is there a correlation between online advertising and offline purchases? According to a new Nielsen study, brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising. The study confirms the need to target key consumer segments in the right media environments. Read More:CPG Study: Online Ad Campaigns Using Purchaser Data Nearly Triples ROI
If passed into law, the APRA would establish the first national data privacy framework in the US. How could this new legislation impact digital advertising?
