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Jul 27 2023

A Skeptic’s Guide to Generative AI

For advertisers still unsure about AI, this one's for you. We cover the risks, ways to mitigate them, and strategies to experiment with this new tech.
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Industry News Resources

Build a Mature Mobile Strategy With Four Targeting Tactics

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Why ANA Media is Arguably the Best Conference in Advertising

I admit it: I am totally a fangirling on #ANAMedia. Often asked for recommendations on the “must attend” events in ...

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Targeting a Constantly Moving Audience With Digital Advertising

"Understanding the new terms born out of the multi-device world gives brands clarity to achieve their digital marketing goals. Furthermore, ...

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Ad Blocking: What is it? What’s Happening and What Do We Do Now?

To distill the topic of ad blocking, below is a primer on the subject and how it may affect advertisers, ...

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Political Digital Digest: February 2016

Back in December, we talked about digital media emerging as a critical strategy for campaign success. Spend is up, usage ...

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Centro DSP Spotlight: Seize The Mobile Video Opportunity

According to eMarketer, mobile video ad spending in the US is estimated to grow 47% in 2016. (Going from $2.7 ...

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Is Cost-of-Sale Too Costly For Ad Tech?

"There is another, inexorable force transforming ad tech: cost-of-sales." Read more from Centro's Kelly Wenzel on MediaPost.

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Digital Innovations Awesome List

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro Releases Webinar Schedule for Advertising Topics on Social, Video, Mobile and Ad Fraud

Monthly Educational Presentations Provide Background on Emerging Digital Media Trends; Centro Delivers Advice and Expertise for People Who Work in ...

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