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Jun 29 2023

Halfway Home: The Biggest Advertising Stories from the First Half of 2023

We called on three Basis Technologies experts to share their biggest takeaways from Q1/Q2, and to share their predictions for Q3/Q4.
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Industry News Resources

CES2016: Advertising and Marketing Opportunities Continue to Improve

As expected, this year’s consumer electronics show did not disappoint with a vast display of new electronics products, gadgets, systems ...

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Publishers’ New Lifeblood in the Age of Programmatic Ad Buying

There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...

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CES2016: A Full View of 360 Video

One of the biggest trends at CES was, without a doubt, virtual reality and 360 video. Nearly everywhere you turned, ...

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Ad Fraud Continues to Cost Brands Billions

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#CES2016 Review: Envisioning the Digital Possibilities

Meh. That was the resounding response I overheard as I weaved through the 2.47 million square feet of exhibition space ...

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Tips, Trends, and Techniques: 3T is coming right to your desk

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

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Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...

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Looking Forward: Centro @ CES 2016

We are a few days away from the International Consumer Electronics Show (CES) and our plans are shaping up nicely. This ...

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Political Digital Digest: December 2015 Edition

The campaign trail: it’s where so much of the election magic happens. But, the road to victory is no longer ...

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