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Jul 18 2023

Advertising on Snapchat: What Marketers Need to Know

Learn where Snapchat stands today, where its future may lead, and how advertisers can make the most of their Snapchat spend.
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Industry News Resources

Why Generational Marketing Is Too General For Its Own Good

"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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The ‘Founder’ Generation Is Making A Name For Itself

"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...

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The 37 hottest pre-IPO ad tech startups of 2016

"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...

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Five Answers with Grace Briscoe, Centro

Centro recently rolled out new capabilities to its Centro Brand Exchange that are tailored to the political advertising market. This ...

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Digital Innovations Awesome List: Mobile, Programmatic, and Artificial Intelligence

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why an Authentic Purpose Is the Best Differentiator

"Business is a copycat league. If your business is successful, other companies will be quick to copy your products, your ...

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