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Jul 27 2023

How Will AI Shape the Future of Digital Advertising?

AI is already proving to be a powerful disruptive force in the tech world. But how will it affect the digital advertising industry?
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Industry News Resources

Not All Ad Exchanges Are Created Equal

As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...

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Why This Ad Ops Firm Never Makes a Mistake

"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why Generational Marketing Is Too General For Its Own Good

"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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The ‘Founder’ Generation Is Making A Name For Itself

"The Founders (i.e., those born since 1995) are distinguished from the Millennials, who were born from about 1977 to 1995. ...

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The 37 hottest pre-IPO ad tech startups of 2016

"Centro, which sells digital media management software, had a busy year. The company raised $30 million in Series B funding, ...

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