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Aug 3 2023

Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.
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Industry News Resources

The Evolution of Snapchat Interactions (and Where They’re Headed Next)

Now is the time for marketers to incorporate Snapchat into their digital strategies. Read more from Centro's Aubry Parks-Fried in ...

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(Virtual) Reality Check: A New Way Marketers Can Tell Their Story

Throughout this year, we’re seeing more and more excitement around Virtual Reality (VR). You couldn’t walk the floor at CES ...

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Not All Ad Exchanges Are Created Equal

As the flow of advertising dollars shift more and more to automation – programmatic digital display ad spending in the ...

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Why This Ad Ops Firm Never Makes a Mistake

"At ad tech firm Centro, reports for digital campaigns and screenshots of digital ads used to take up to 20% ...

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Digital Innovations Awesome List: Amazon, Pinterest, and YouTube Improvements

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Why Generational Marketing Is Too General For Its Own Good

"Marketers shouldn’t hang their hats on generational segmentation. It’s true that people born after 1980, especially those who have never ...

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Stop the Interruption! We Need More Meaningful Advertising

"Today’s digital users are tech-savvy: They have too many choices for intrusive marketing approaches, and they are increasingly turned off ...

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5 digital advertising transformations that CMOs can harness

"Today, much of our customers' brand experience happens digitally. Here are five digital marketing transformations and how they can affect ...

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Centro Expands On-Demand Service Relationships with Large Agencies

Centro Helps Consolidate and Scale Millions of Dollars in Ad Spend with Long-Tail Digital Publishers New York, June 15, 2016 ...

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