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Aug 10 2023

Scout: Programmatic Ads at the Movies, CTV Transparency, and More

Hesitance around generative AI, cannabis consumer behavior, and more feature in this week's roundup of top digital marketing content.
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Industry News Resources

What I Learned From The Header Bidding Dog And Pony Show

"With publishers scrutinizing who gets into its header bidding pipes, demand sources who can’t illustrate their value will be relegated ...

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DIAL: Digital Innovations Awesome List (February)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro's Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

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80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

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AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

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Don't Dive Into Programmatic Without a Plan

"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it ...

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Digital Innovations Awesome List (DIAL)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. To ...

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Digital Media Planning - Simplified. Only With Centro Platform.

The vast amount of manual work required to plan digital media campaigns today, even in the programmatic space, is almost ...

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Annual Campaign US Survey Reveals Low Morale in Ad Industry

Back in 2015, we conducted a workplace satisfaction survey with Digiday. What did it tell us? That workplace satisfaction and ...

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