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Aug 3 2023

Scout: Apple Privacy Shifts, Hollywood Strikes Shaping TV Advertising, and More

Marketers' feelings on generative AI, Meta privacy updates, and more feature in this week's digest of top digital advertising content.
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Industry News Resources

Centro Brand Exchange Has the Highest Quality Video Ads According to Pixalate Seller Trust Index

Centro’s Invite-Only Ad Marketplace Receives Top Grades for Authenticated Traffic and Player Size Chicago – Aug. 10, 2017 – Centro ...

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DIAL: Digital Innovations Awesome List (August)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Centro Attends the Modern Marketing Summit: Takeaways from 2017

Brand and agency marketers descended on Chicago last week for the Midwest outpost of the Modern Marketing Summit. Attendees connected ...

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Frankly Launches Audience Targeting Platform for Local Sales Teams

"Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital ...

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DIAL: Digital Innovations Awesome List (July)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Consumers Having a Blast this Independence Day

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...

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Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals

"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...

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Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Centro’s DSP Customers Embrace Shift To Private Marketplaces

"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...

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