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Aug 31 2023

Convergent TV Advertising During in its Most Dramatic Season Yet

How can advertisers navigate all the change and uncertainty in the TV landscape? We called on two of our experts to find out.
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Industry News Resources

Digital Media Buying Converges

Agencies of the future are converging buying functions. Hear how from Forrester & Centro.

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The Digital Media Trends Political Marketers are Watching in 2018

The November midterm election may seem far away, but political operatives and marketers have been gearing up for this consequential ...

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DIAL: Digital Innovations Awesome List (June 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Basis Spotlight: In a device driven world, how do you reach your consumer?

It’s Wednesday and while you enjoy that dark-roast coffee, you read the morning news from your tablet. An hour later, ...

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Key Insights on the Spring 2018 Demand Side Platforms Report from G2 Crowd

How would you determine the best demand side platform? Demand side platforms (DSPs), digital campaign management software that provide advertisers ...

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Basis Spotlight: Viewability Targeting and Tracking Provides Peace of Mind for Your Ads

If an ad appears on a website but users don’t have the opportunity to see it, was the ad really ...

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DIAL: Digital Innovations Awesome List (May 2018)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Top Highlights from AdExchanger’s PROGRAMMATIC I/O

AdExchanger’s PROGRAMMATIC I/O conference was held in San Francisco on April 10th – 11th this year. It’s a time that ...

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Advertisers and Marketers Talk Programmatic Expectations in 2018

It’s no secret: Digital is more complex than ever before. The industry has seen an explosion of tech, vendors, tracking ...

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