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Aug 24 2023

Scout: Record-Breaking CTV Ad Spend, How Agencies are Using AI, and More

AI regulation predictions, everything you should know about in-housing, and more feature in this week's list of top marketing content.
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Industry News Resources

Consumers Having a Blast this Independence Day

This year, 219 million Americans will be celebrating our 214 years of independence. And, while they're busy partying, they will ...

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Centro Adds Targeting Functions To DSP Through Existing ComScore, DoubleVerify Deals

"Marketers can now target audiences based on page-level demographic data, predicted viewability and brand protection parameters on ad-tech provider Centro's ...

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Centro DSP Adds Audience Targeting and Brand Protection Capabilities Through Integration of comScore and DoubleVerify Data

Centro Provides Marketers with Easy-to-Use Programmatic Advertising Software with Robust Viewability, Demographic and Brand Safety Audience Targeting Options   Chicago ...

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Centro’s DSP Customers Embrace Shift To Private Marketplaces

"Many DSPs now offer to shoulder the burden of setting up private marketplace deals for their clients. Recently Centro, which ...

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DIAL: Digital Innovations Awesome List (June)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Domain Spoofing Be Gone: Ads.Txt Will Filter Out Imposter Sites

"Programmatic buyers on the open exchange who think they’re purchasing inventory from ESPN or The New York Times often end ...

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DIAL: Digital Innovations Awesome List (May)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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DIAL: Digital Innovations Awesome List (April)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

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Mid-Sized Agency Norbella Uses Centro’s Updated Platform To Make Life Easier For Its Media Planners

As seen in AdExchanger. March 29, 2017 Centro has updated its platform so media planners can manage direct-sold campaigns and ...

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