Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

What is Media Buying?

The typical person can be exposed to more than 4,000 advertisements each day. Not surprising, given that people around the ...

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How Has COVID-19 Changed Healthcare Advertising?

When COVID-19 hit early last year, the world of healthcare marketing seemed to come to a halt. Media budgets and ...

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Using Week-Over-Week Reporting to Improve Your Marketing Efficacy

We explore what effective week-over-week reporting analysis looks like using dashboard features complete with real client data.

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2021 Outlook

In this webinar, Ryan Manchee and Noor Naseer share what they’re anticipating and excited about for the year ahead.

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How to Design a Powerful Social Media Dashboard: 5 Tips

We outline five tips designed to help you create a powerful social media dashboard replete with widgets that meticulously track performance.

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VI Marketing and Branding Amplifies Targeting Tactics with Basis

For VI Marketing and Branding, past third-party DSP partners had not allowed them to be proactive with their clients—enter Basis.

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A Digital Marketer's Guide to Choosing a DSP

The selection and implementation of a demand-side platform (DSP) is no small feat. You need more than a DSP—read our guide to learn more.

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How to Develop a Cannabis Marketing Plan

The cannabis landscape continues to grow (pun intended!) with more holding companies, growers, and dispensaries being created each month. While ...

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7 Signs You Need a Marketing Intelligence Platform in 2021

A Marketing Intelligence Platform is a smart investment you need to stay ahead of your digital marketing competition. Here are 7 reasons why.

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