Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

5 Black Women Changing the Media/Tech Landscape

It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and ...

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How to Use Retargeting on Facebook and Instagram

Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re scrolling through Instagram, ...

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13 Dashboard Components to Make eCommerce Management Easy

We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.

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Verdin Marketing Leverages Basis to Increase their Clients' CTRs and Website Traffic

A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.

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Drive Performance with Advanced TV

Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.

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DIAL: Digital Innovations Awesome List (February 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

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The Programmatic Readiness Guide

How do you know which programmatic buying option is right for your team and business? Read our Programmatic Readiness Guide to help you find out.

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Is It Time To Bring Programmatic In-House?

Centro's EVP of Media Services and Operations shares how advertisers can approach in-housing, as well as how to best prepare beforehand.

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Creating The Ultimate Budget Pacing Dashboard

Explore the extensive digital program improvements you can undertake by monitoring budget pacing effectively.

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