Digital Advertising Resources & Thought Leadership | Basis

Resource Center

Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More
Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
Read More

Latest Resources

Basis Technologies Helps Cosmetics Brand Maximize Their Video Advertising Impact

Read how Basis Technologies helped a cosmetics brand to develop a video ad strategy that generated ROAS 3X greater than the previous year.

Read More
DIAL: Digital Innovations Awesome List (September 2021)

We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!

Read More
Reaching People When it Matters Most to Drive Donations

Explore how Basis Technologies empowered a non-profit organization with a search strategy that connected ads with a highly targeted audience.

Read More
Digital Video Advertising Trends

By 2023, digital video viewership in the US is expected to surpass time spent with TV for the first time in history. What does this mean for advertisers, and why should you think about expanding your digital video ad budget?

Read More
Driving Worldwide Social Media Engagement for a Not-For-Profit

Read how the American Booksellers Association partnered with Basis Technologies to bring in-store events campaigns into the digital space.

Read More
Three Strategies for Food and Beverage Marketers to Try in 2021

The COVID-19 pandemic served up a heavy hit to the food and beverage industry in 2020, but with vaccination rates ...

Read More
Don’t Forget to Breathe: Reframe Community Group

Our Reframe community group provides a safe space to rethink how we understand mental health conditions and discuss practices to manage them.

Read More
How to Cope with Pandemic Burnout

This is the third in an 11-part series of blog posts that focus on Centro’s corporate guiding principles, and how ...

Read More
Digital Media Efforts Generates Nearly $800K in Revenue for Quick-Service Restaurant (QSR)

A story of how a QSR utilized Basis Technologies for strategy development and activation to drive their digital media efforts across 37 DMAs.

Read More
1 63 64 65 66 67 224
chevron-down