With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...
With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...
A travel company tapped into Basis Technologies’ enterprise-grade algorithmic optimization capabilities to extend campaign reach. Learn more.
Marketing agency Search Optics leveraged Basis to enhance and refine the digital media campaigns of their client portfolio. Learn how here.
Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can be a great home for those ad placements. More than 1.25 billion users watch videos on Facebook every month, together accounting for 4 billion video views per day on the platform. Find out how to do video advertising on Facebook and Instagram.
Everywhere you look, identity disruption rooted in privacy and data protection concerns is upending the digital advertising industry. Learn how we can harness these changes.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!
Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.