Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

DIAL: Digital Innovations Awesome List (December 2020)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time-consuming. To ...

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Sound On: What’s Next For Streaming Audio

Join Spotify's Brad Grealy to hear the latest listening insights from 2020, and find out how to innovate with audio in 2021.

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How Marketing Intelligence Platforms Lay the Path to Personalization

Marketing intelligence platforms offer the tools you need to execute your personalization efforts at scale.

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When to Run Native Advertising

Native Advertising  Native advertising allows brands to put themselves in front of their desired audiences while fitting in with the ...

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How Much Should I Budget for Social Media Advertising?

Determining how to set appropriate budgets for social media advertising is not as simple as it sounds. Every social campaign ...

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What is a Reasonable ROI to Expect From Retargeting Ads?

Learn about the three measurable KPIs that are well-supported by retargeting campaigns, and the ROI you can expect for each one.

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How to Build a Revenue and Conversion-Driving SEO Dashboard

We dissect why a dedicated SEO dashboard is vital for SEO managers to track the trajectory of their search engine results.

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Why Centro Continues to be a Great Place to Work

Centro has always focused on the wellness of the people who work here. The energy and resources we apply to ...

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What is Social Media Advertising?

As you may know, social media platforms are some of the most popular websites and apps people use online today. ...

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