Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Wellnesspalooza 2020

This year's Wellnesspalooza events took place over two weeks, were hosted 100% virtually, and allowed for friends, family, and roommates to join in the fun and learning.

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The Programmatic Readiness Guide

Are you ready to make your move to a self-service buying model? Find out with our handy guide.

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Targeted Mobile Advertising Tactics

Mobile advertising is no longer just beneficial—it's imperative! Advertisers know that mobile ads are one of the most effective ways ...

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How to Choose a DSP (Demand Side Platform)

In need of a new DSP? The first thing to know about choosing a new DSP—is that you need more ...

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Centro Invests In You

Here's how we are committed to helping your organization grow and succeed, with everything from educational resources to raving fan service.

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The 5 Essential Components of a CMO Dashboard

A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives.

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7 Digital Video Advertising Terms to Know

Digital Video Advertising Today Recent numbers by Statista show that the average person consumes upwards of 5 hours and 57 ...

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B2B Companies: Use Retargeting to Find New Clients

Retargeting need not be merely a tactic for B2C companies to reach consumers. Done right, it can be an incredibly ...

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How to Incorporate Video Advertising into Your Social Media Marketing Strategy

Dive into these tips to determine how you can incorporate video into your social media advertising strategy.

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