Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More

Latest Resources

A Digital Marketer’s New Year’s Resolutions

For those looking to start 2023 out on the right foot, this one's for you! Here, we share our top resolutions for digital marketers.

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Creating Personalized Customer Experiences with Advertising Automation

Explore how you can leverage advertising automation to create real connections with audiences by meeting them in their moment.

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What is the Difference Between Paid Search and Display Advertising?

In the world of digital media, there are many different channels and tactics available to advertisers today. Each brings their ...

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Your Favorite Blog Posts from This Year

From understanding Gen Z to demystifying digital advertising regulation, here's the content that resonated most with our readers in 2022.

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Everything We Published on Connected TV Advertising This Year

It's been a big year for connected TV advertising. Here, we round up all our CTV-related content to be a go-to resource for marketers.

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Our Favorite Blog Posts from 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, take a look back at some of our favorite blog posts of the year!

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Scout: ChatGPT and Lensa, 2023 Trends, and More in This Week’s Digest of Top Digital Marketing Content

The ANA's programmatic advertising audit and more feature in this week's digest of top digital marketing content.

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Programmatic Advertising 101: How Does Contextual Targeting Work?

Learn what contextual targeting is, how it works, and what benefits it offers to digital marketing campaigns.

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2023 Trends for Financial Services Marketers

To make the most of 2023, finserv marketers should focus on their targeting mechanisms and regulatory compliance. Read why.

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