Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Innovations in Search and Social [November 2022]

Holiday shopping trends, rethinking Twitter budgets, and more feature in this month's list of search and social news, trends, and resources.

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The Secret Sauce for Marketers Looking to Spice Up Their Creative Game

For advertisers, crafting strong creative for campaigns is essential. Here, we dive into a tool that gives them time and energy to do so.

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Brand Safety and Avoiding Controversy in Digital Advertising

Take a quick look some of the ways digital marketers can protect their brands and avoid controversy.

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Connected TV: Fact and Fiction

More and more people are tuning into connected TVs, with ad spend following. Here, we separate CTV fact from fiction.

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Scout: New Research on Misinformation, Twitter’s Lost Ad Dollars, and More in This Week’s Digest of Top Digital Marketing Content

Streaming stack-ups, cultivating trust as a finserv brand, and more feature in this week's digest of top digital marketing content.

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Top 4 Benefits of Connected TV Advertising

CTV viewership is booming and ad spend is following. In this post, we explore the channel's key benefits for advertisers.

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Scout: Next Year’s Marketing Budgets, Backlash from Musk’s Twitter Takeover, and More in This Week’s Digest of Top Digital Marketing Content 

A first look at Netflix's ad tier, TikTok by the numbers, and more feature in this week's digest of top digital marketing content.

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Four Pro Wrestlers Whose Day Jobs Needed Digital Advertising

A dentist, a plumber, and a teacher walk into a…pro wrestling ring? These digital ad strategies may have helped them succeed outside the ropes.

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Scout: Netflix Debuts Ads, Musk Makes Moves, and More in This Week’s Digest of Top Digital Marketing Content 

Holiday campaigns, digital video advertising, and more feature in this week's digest of top digital marketing content.

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