Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

What’s Worse Than Misinformation in Healthcare Marketing? Doing Nothing When It Spreads.

For healthcare marketers, combatting misinformation online is a necessity. Here are strategies advertisers can use when it happens.

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What is Retargeting and How Does it Work?

What is retargeting? Why is it so crucial? How can you retarget without cookies? Answers to all those questions, and more, here.

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Scout: TikTok Regulation Buzz, Measuring Transparency in Programmatic Advertising, and More in This Week’s Digest of Top Digital Marketing Content 

The IAB's multi-state privacy agreement and more feature in this week's digest of top digital marketing content.

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For Healthcare Marketers, Building Customer Relationships Is Crucial

Healthcare is both complex and personal. Here's how marketers can build relationships with consumers to deliver personalized ad experiences.

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Scout: CES Highlights, 2023 Trends to Know, and More in This Week’s Digest of Top Digital Marketing Content 

The Joint Industry Council, emerging tech, and more feature in this week's digest of top digital marketing content.

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2023 Trends for Candidates & Causes Marketers

As political advertisers start building toward the 2024 election cycle, three key trendlines are emerging. Discover them here.

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Scout: Advancements in AI, Shifts in Digital Ad Dominance, and More in This Week’s Digest of Top Digital Marketing Content 

New digital marketing regulations and more feature in this week's digest of top digital marketing content.

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Programmatic Advertising Trends to Know for 2023

We dive into seven programmatic trends to watch for and explore how advertisers can capitalize on those trends to power growth.

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Read These Articles to Make Sense of Digital Advertising in 2022 (and Get Ahead on 2023)

These 22 think pieces, explainers, and news stories capture the past year in digital marketing, and hint at what's to come in 2023.

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