See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
See all the biggest digital advertising trends and takeaways from the 2022 US Midterm Elections in this comprehensive report.
Understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies.
Noor Naseer, our VP of Media Innovations & Technology, shares how advertising teams can adapt to the privacy-friendly future.
Definitions. Formulas. Tactics. We break down how marketers can maximize ROI from their programmatic advertising investments.
We outline a few examples of how advertisers can squeeze every last drop of value out of their first-party data.
CPRA enforcement, ChatGPT's new API, and more feature in this week's digest of top digital marketing content.
Here we explore the principles of successful political ad strategies and how they translate into the worlds of B2C and B2B.
Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.
Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.