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Oct 19 2026

AI and the Future of Marketing: 2026 Edition

How are marketers using AI in 2026? New survey data on adoption rates, AI agents, ROI measurement, and AI’s impact on marketing jobs and teams.
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Latest Resources

Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More

Holiday shopping trends, made for advertising sites, and more feature in this week's list of top digital marketing content.

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Basis Technologies 2023 Holiday Shopping Trends Report

Looking for an edge with your holiday campaigns? This research report has the valuable stats and insights you need to fine-tune your holiday advertising.

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Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

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3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

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Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

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What Oktoberfest Can Teach Advertisers About Crafting a Standout Digital Campaign

Tap into these tips and tactics from the world of brewing beer, then raise a toast to your next digital ad campaign's success!

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Scout: The Future of TikTok, AI Data Privacy Solutions, and More

The Google trial, in-game advertising regulation, and more feature in this week's list of top digital marketing content.

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Political Connected TV Advertising: Your Guide to This Must-See Opportunity

Does your digital video strategy reach audiences where they view video? Learn the ins and outs of political CTV advertising with this guide.

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The Political Marketer's Guide to Digital Out-of-Home Advertising

Explore how political marketers can can make the most of the digital out-of-home advertising opportunity in this comprehensive guide.

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