Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Innovations in Search and Social [February 2023]

Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.

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Programmatic Advertising 101: Setting Campaign Goals and KPIs

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

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Scout: Super Bowl Ads Fumble, Bing’s AI Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.

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Basis Reduces Agency's CPL by 48%

See how a digital marketing client found laser-sharp targeting and cost savings by switching to Basis DSP.

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The Social Media Advertising Updates You Need to Know

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.

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How to Create Effective Retargeting Ads

How does ad retargeting work? And how can marketers effectively leverage retargeting in their campaigns? Learn more here.

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Increasing Revenue With AI

To improve revenue and increase sales, Popl adopted artificial intelligence for its dynamic retargeting campaigns. ROAS increased by 133%.​

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Scout: The Tech Industry Embraces AI, Americans Fall Short on Understanding Data Privacy, and More in This Week’s Digest of Top Digital Marketing Content 

Microsoft's new AI solution, marketing for long-term success, and more feature in this week's digest of top digital marketing content.

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How to Create Effective Digital Video Ads

Want to capitalize on the digital video boom? Here are some useful facts and tips for creating effective digital video ads.

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