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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Apr 20 2026

2026 Advertising Agency Report

The advertising agency world is at a crossroads. After years of mounting pressure, the forces reshaping the industry have reached ...
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Latest Resources

Examining the Supply Side

Host Noor Naseer delves into the intricacies of supply path optimization (SPO) with Ian Trider, Basis Technologies' VP of Product (DSP).

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The Impact of the CFPB Ruling on Financial Services Advertisers

Learn how an August 2022 interpretive ruling from the CFPB impacts digital advertisers, and how marketers can ensure they comply.

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The Ultimate Guide to Direct Response Marketing

A deep dive into how digital marketers can utilize direct response marketing to drive conversions and increase brand loyalty.

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How to Harness the Power of Podcast Advertising

Want to make the most of the podcast advertising opportunity? Here, we break down what marketers need to know.

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Scout: Increased Transparency in Streaming Metrics, Meta’s New Gen AI Tools, and More

Holiday shopping trends, made for advertising sites, and more feature in this week's list of top digital marketing content.

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Basis Technologies 2023 Holiday Shopping Trends Report

Looking for an edge with your holiday campaigns? This research report has the valuable stats and insights you need to fine-tune your holiday advertising.

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Innovations in Search and Social [September 2023]

Holiday shopping insights, new social ad tools, YouTube trends, and more feature in this month’s list of search and social news.

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3 Questions with a Pharmaceutical Marketing Expert

A Basis expert explores some of the biggest opportunities in the pharmaceutical marketing landscape today.

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Everything You Need to Know About Programmatic Guaranteed

What is programmatic guaranteed? How does it differ from other buying methods? And what benefits does it offer? Find out here.

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