Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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Enhancing Business and Campaign Performance at Dalton Agency

Recognizing the importance of digital media in modern marketing strategies, Dalton Agency turned to Basis Technologies.

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4 Things to Know About Podcast Advertising in 2023

What should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.

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Scout: Brands Up Their TikTok Spend, Digital Advertising’s Carbon Footprint, and More 

Findings from the IAB's new Internet Advertising Revenue Report and more feature in this week's digest of top digital marketing content.

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3 Things B2B and B2C Marketers Can Learn from the World of Politics

We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.

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Seizing the TikTok Advertising Opportunity

TikTok's Justin Liut joins us to discuss how marketers at companies of all sizes can leverage the platform effectively.

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Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

We examine the benefits available to brands that tap into green value pools and actively embrace the sustainability movement.

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Scout: AI Reservations, the $1T Data Privacy Question, and More in This Week’s Digest of Top Digital Marketing Content

Privacy regulation, CTV vs. OTT, and more feature in this week's digest of top digital marketing content.

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5 Recommendations on How Marketers Can Succeed in a Privacy-First Future

As a result of widespread consumer disapproval of targeting tools such as third-party cookies, advertisers must find new ways to market relevant content to audience segments. Here are five recommendations for marketers on how to succeed in a privacy-first future.

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