Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Bailey Lauerman Partners With Basis Technologies to Elevate Digital Media Services

When Bailey Lauerman needed an adtech partner to help them stay ahead in the digital advertising landscape, they turned to Basis.

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Innovations in Search and Social [April 2023]

Facebook's AI feature, Google's ad transparency, Lemon8, and more feature in this month's list of search and social news.

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What Is Digital Out-of-Home Advertising?

Digital out-of-home advertising (or DOOH advertising) is a unique and agile way to reach consumers. Find out what it is and why it's important.

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Scout: Google’s AI Sprint, Considerations for Cannabis Advertisers, and More 

Nielsen's reaccreditation, diversity in publisher workforces, and more feature in this week's digest of top digital marketing content.

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Enhancing Business and Campaign Performance at Dalton Agency

Recognizing the importance of digital media in modern marketing strategies, Dalton Agency turned to Basis Technologies.

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4 Things to Know About Podcast Advertising in 2023

What should advertisers know about the uses of podcast advertising for reaching consumers? Read this to find out.

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Scout: Brands Up Their TikTok Spend, Digital Advertising’s Carbon Footprint, and More 

Findings from the IAB's new Internet Advertising Revenue Report and more feature in this week's digest of top digital marketing content.

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3 Things B2B and B2C Marketers Can Learn from the World of Politics

We explore three critical insights that B2B and B2C marketers can take from the world of political advertising.

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Seizing the TikTok Advertising Opportunity

TikTok's Justin Liut joins us to discuss how marketers at companies of all sizes can leverage the platform effectively.

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