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2024 Advertising Agency Report cover image
May 29 2024

2024 Advertising Agency Report

See how advertising agency professionals feel about their jobs, their industry, and the challenges and opportunities that are shaping their futures.
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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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2025 Advertising Trends Report Cover
Dec 4 2024

Reality Check: The 2025 Advertising Trends Report

Uncover the trends and opportunities that will shape advertising in 2025 in this comprehensive report.
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Seats in congress where legislators consider legislation on digital advertising regulation
Aug 7 2024

Digital Advertising Regulation in 2024: What Marketers Need to Know

It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Latest Resources

Our 7 Favorite SXSW Advertising and Brand Experience Events for 2023

Attending this year's SXSW? We’ve picked out seven digital marketing-related panels and presentations that you won’t want to miss.

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Boosting Sales With Programmatic Video

Basis provided Nue Vodka an awareness strategy designed to help the brand reach its growth goals. The results: 27% higher average daily sales.

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Scout: TikTok Gains Ground, Consumers Hit Their Limits, and More in This Week’s Digest of Top Digital Marketing Content 

Artificial intelligence updates and more feature in this week's digest of top digital marketing content.

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Getting Smart About CDPs and First-Party Data

Learn how to assess if you're well-positioned to leverage a CDP, and explore best practices to help you make the most of this tool.

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Innovations in Search and Social [February 2023]

Twitter's cannabis ad policy, doubling down on AI, and more feature in this month's list of search and social news and resources.

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Programmatic Advertising 101: Setting Campaign Goals and KPIs

Wondering how to align your business objectives with the most effective corresponding KPIs? Use this post as a starting point.

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Scout: Super Bowl Ads Fumble, Bing’s AI Opportunity, and More in This Week’s Digest of Top Digital Marketing Content 

Social media updates, AI opportunities, and more feature in this week's digest of top digital marketing content.

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Basis Reduces Agency's CPL by 48%

See how a digital marketing client found laser-sharp targeting and cost savings by switching to Basis DSP.

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The Social Media Advertising Updates You Need to Know

We review the latest from the worlds of Meta, TikTok, Twitter, Snapchat, and YouTube and consider what it means for advertisers.

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