Digital Advertising Resources & Thought Leadership - Basis Technologies

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2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
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The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Latest Resources

Tweet-Cap: AdExchanger's Industry Preview 2016

AdExchanger’s Industry Preview 2016 was wrapped up yesterday. Detailing the digital advertising industry’s hot topics for the coming year, there ...

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CES2016: Advertising and Marketing Opportunities Continue to Improve

As expected, this year’s consumer electronics show did not disappoint with a vast display of new electronics products, gadgets, systems ...

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Publishers’ New Lifeblood in the Age of Programmatic Ad Buying

There’s something rotten in online publishing. I’m no Shakespeare, but we’re an industry under siege. The rise of programmatic ad ...

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CES2016: A Full View of 360 Video

One of the biggest trends at CES was, without a doubt, virtual reality and 360 video. Nearly everywhere you turned, ...

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Tweet-Cap: Understanding Native Advertising on Social Media

It’s no surprise that consumers are ingesting digital content at greater speeds and on more devices than ever before. What’s ...

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Ad Fraud Continues to Cost Brands Billions

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#CES2016 Review: Envisioning the Digital Possibilities

Meh. That was the resounding response I overheard as I weaved through the 2.47 million square feet of exhibition space ...

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#CentronShorts: The Stories Behind the Shots

If you were given the opportunity to follow a dream, would you? This Centron was able to fulfill her life's ...

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Native + Social: Better Together

As more consumers consult content before making purchase decisions, savvy marketers search for a way to connect with their audiences ...

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