Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2024 Basis AI Report Cover
Sep 18 2024

AI and the Future of Marketing

AI has begun to re-shape the marketing and advertising industries. Find out how in this comprehensive research report, featuring exclusive survey findings.
Read More
The White House at night during the holiday season
Feb 26 2025

How the Trump Administration Will Impact the Digital Advertising Industry

Insights and analysis on how the new administration’s policies and priorities are likely to impact the digital advertising ecosystem.
Read More
2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More

Latest Resources

Tips, Trends, and Techniques: 3T is coming right to your desk

Last year, in response to an industry-wide thirst for education, Centro launched the 3T roadshow. Our internal digital experts visited ...

Read More
Political Pollsters Are Getting Crushed By Digital Measurement Challenges

“Even with the shift to more digital ads in political campaigning, traditional polling data remains one of the most important ...

Read More
Looking Forward: Centro @ CES 2016

We are a few days away from the International Consumer Electronics Show (CES) and our plans are shaping up nicely. This ...

Read More
ATTENTION: Centro is Unplugged Today

Self-Improvement, Integrity, Humility, and Idealism. These four principles form the foundation of our manifesto, the touchstone for who we are ...

Read More
Political Digital Digest: December 2015 Edition

The campaign trail: it’s where so much of the election magic happens. But, the road to victory is no longer ...

Read More
Is Tech Innovation Transforming the Agency Industry for the Better?

"The ad tech of the future must allow for every aspect of digital advertising to be conducted in one place. ...

Read More
Despite Strong Job Satisfaction, Nearly Half of Digital Media Employees Are Ready to Switch Jobs Within a Year

Nearly half (44%) of employees in the digital media and advertising industry are ready to leave their jobs within the ...

Read More
Want To Love Your Job? Have Friends At Work And Tell Them The Truth

"When you’re talking with Shawn Riegsecker, he makes you feel as though he has nothing else going on in his ...

Read More
Digital Innovations Awesome List (DIAL)

The season of giving is upon us again and what better way to bring in good tidings and cheer than ...

Read More
chevron-down