Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Learn how data-driven linear differs from other types of advanced TV, and how you can win by including it in your full-funnel campaigns.
Learn how St. Elizabeth Healthcare leveraged Basis Technologies' omni-channel DSP to drive breakthrough digital media performance.
Video advertising is essential to any brand’s marketing mix. Whatever your goal, an effective video strategy can make it happen.
It’s no secret that the media and marketing industries have a racial diversity problem. According to Marketing Week’s 2020 Career and ...
Retargeting is such a powerful advertising tactic that you’ve probably already experienced it multiple times today. You’re scrolling through Instagram, ...
We’ve compiled a handy list of 13 dashboard components that empower effective eCommerce reporting and expose usable intelligence insights.
A story of how Verdin Marketing partnered with Basis Technologies to increase CTR by 23% and site traffic by 140% for their largest client.
Centro's Derek Newman and WideOrbit's Frederick Lee share how marketers can win by leveraging TV and digital together.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!