We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.
We asked four successful women about the ways they’ve experienced support in their careers, and what workplaces can be doing better.
The topic at the forefront of marketers' minds these days is identity. How will our industry function in a post-cookie ...
It doesn’t take much more than opening your mailbox to recognize that, traditionally, much of a nonprofit’s marketing spend goes toward snail mail donor appeals. But there are major opportunities for nonprofits in the digital space, too. Take a look at some of the key elements of successful nonprofit digital strategies.
With the COVID-19 pandemic putting strain on our collective mental health, it’s no surprise that outdoor recreation has become quite ...
A travel company tapped into Basis Technologies’ enterprise-grade algorithmic optimization capabilities to extend campaign reach. Learn more.
Marketing agency Search Optics leveraged Basis to enhance and refine the digital media campaigns of their client portfolio. Learn how here.
Including video ads in an integrated marketing strategy can increase conversions by 35%, and Facebook can be a great home for those ad placements. More than 1.25 billion users watch videos on Facebook every month, together accounting for 4 billion video views per day on the platform. Find out how to do video advertising on Facebook and Instagram.
Everywhere you look, identity disruption rooted in privacy and data protection concerns is upending the digital advertising industry. Learn how we can harness these changes.
We’ve compiled all the articles, reports, and other bits of industry awesomeness that you may have missed from last month!