We explore what native advertising is, what it looks like, how it drives performance, and what the future holds for the medium.
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The client wanted to generate interest and awareness about the travel destination being promoted. Basis Technologies’ Media Services team recommended a combination of connected TV, native video placements, and full-episode player deals curated to drive scale and high completion rates.
Spark interest during a period where travel bans are in place and mobility is restricted.
A high budget had to be dispersed over a short period of time while reaching as many unique users as possible without over-exposing them to the ads.
90% VCR. Exceeding the client’s KPI goal by 10%
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Digital Media Specialist, Travel Company
“Algorithmic Optimization helped us exceed the KPI. Basis’ PMP library and access to native placements allowed us to broaden the campaign’s reach and target a larger audience.”
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