Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

“One of the major problems [in programmatic advertising] is that there are two types of DSPs: those building for Fortune ...

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Ad Sales Workflow Provider Centro Adds DSP With Hyperlocal In Mind

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Centro Launches Demand-Side Platform with Cross-Channel, Hyperlocal Technology

Empowers Agencies and Brands to Consolidate Programmatic Ad-Buying; Benefits Include First-Party Device ID Integration, Mobile Targeting, Private Marketplaces and More ...

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RTB Zeitgeist: Finding Creativity In The Age Of Programmatic

Republished from the SiteScout blog. Creativity in the age of programmatic is possible. Programmatic can offer new and exciting creative ...

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Consumers Shop ‘Til They Drop This Mother’s Day

Moms aren’t the only folks expected to do well this Mother’s Day – retailers are too! From jewelry to flowers ...

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Vacationers are Going Digital. Are You?

When it comes to summer vacation, some of us find adventurous road trips the most appealing, while others dream of ...

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Generation X: Just In Case You Didn’t Get Enough…

From Gen X’s notoriety as the forgotten generation to its financial insecurities and generational adversities – it’s pretty clear that ...

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#CincoDeMayo A Fiesta for Marketers

Cinco de Mayo is officially here! It’s the one day a year when everyone digs deep to unlock their inner ...

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Generation X: The Call for Resilience

In part one of our Gen X audience series, we looked at how marketers can reach the small, but mighty ...

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