Digital Advertising Resources & Thought Leadership - Basis Technologies

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2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
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Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
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Latest Resources

A Need for Efficiency in Digital Media

Last week, I attended the MRCC (Media Research Club of Chicago) “State of Media Today” seminar. I had the opportunity to network with many digital research experts. One interesting conversation that I had was with a former Media Director who excitedly told me she switched her career after working more than 10 years at an advertising agency. She was very candid about challenges she faced in regards to increased pressure and stress, limited resources (she was often a team of 1), higher client expectations and unbelievably large workloads. Simply put, she said, “I got burnt out.”

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Centro Raises $22M, Expands Sales, Media Buying

Read the Entire Story on MediaPost

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Centro Raises $22.5 Million to Push its Online Media Buying Software

Read the Entire Story on paidContent 

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It's Raining Funds: Turn, Centro, 33Across, Dachis Take Cash

Read the Entire Story on ClickZ

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Got Funds? Centro Grabs $22.5 Million

Read the Entire Story on adotas 

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Centro Gets $22.5 Million; Sees Big Growth in Regional Display

Read the Entire Story on BIA Kelsey

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Centro Raises $22.5 Million from FTV Capital

Read the Entire Story on San Francisco Business Times

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Test Cookie-less Targeting...Now! (with Angelina Eng)
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Scout: What to Do at SXSW, Inauthenticity on International Women’s Day, and More in This Week’s Digest of Top Digital Marketing Content

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have ...

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