Digital Advertising Resources & Thought Leadership - Basis Technologies

Resource Center

2025 Advertising Agency Report cover image featuring agency employees interacting
Apr 16 2025

2025 Advertising Agency Report

This report provides actionable, data-driven insights for leaders looking to navigate the advertising agency landscape in the years ahead.
Read More
Sep 2 2025

AI and the Future of Marketing

Critical insights for navigating an industry in flux The era of intrigue and exploration is now over, and the outcome ...
Read More

Latest Resources

#CentroInAction: Sports, Outdoor, and Lifestyle Retailer Nails Digital Targets

Our client is a premier sports, outdoor, and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping ...

Read More
#CentroInAction: Popular Quick-Serve Restaurant Connects With Digital Audience

Last year, a major U.S. restaurant group with more than 400 locations nationwide and overseas, broke into the world of ...

Read More
DIAL: Digital Innovations Awesome List (February)

At Centro, we know that keeping up with the trade pubs and latest trends can be tough and time consuming. ...

Read More
#CentroInAction: Beauty Supply Retailer Goes Digital to Drive Awareness and Traffic

When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small ...

Read More
Private Marketplaces Go Mainstream

When private marketplaces (PMPs) first appeared on the digital scene a few years ago, sellers were cautious to release inventory ...

Read More
Centro's Political Arm Saw 80% Success Rates In 2016 Cycle

"Centro announced on Thursday that 80% of its political clients in the 2016 U.S. election cycle had winning outcomes. The ...

Read More
80% of Centro’s Political Advertising Clients for 2016 U.S. Elections Had Winning Outcomes

Centro’s Candidates and Causes Business Unit Managed Digital Advertising for 150 Political Campaigns; Mix of Flexible Technology and Service in ...

Read More
Centro DSP Spotlight: Pacing View

Do you dream of pivot tables because you’re spending too much time in spreadsheets? The wealth of data and metrics ...

Read More
AdExchanger Industry Preview 2017: Day 2 Tweet-Cap

AdExchanger’s 2017 Industry Preview has come to an end, leaving plenty for marketers to think about as they approach their ...

Read More
chevron-down