“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...
“A lot of [the targeting] is based on contextual targeting in lieu of audience data,” said Dan Raffe, director of ...
"Regardless of how advertisers want to collect, store, and analyze first-party data, any programmatic advertising efforts require some form of ...
Mobile technology is changing the way people communicate and consume media. Marketers are well-advised to be open to experimenting with ...
Have you ever witnessed a bad improv comedy performance? You would know immediately if you did. The jokes fall flat, ...
Navigating the world of ad servers and digital media contracts is often a challenge. Aligning contracted information to what was ...
To quote Ferris Bueller: “Life moves pretty fast. If you don’t stop and look around once in a while, you ...
Tell me something I don’t know! That’s what I find myself shouting at the TV when I watch baseball games ...
“We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for ...
"Since 2013, programmatic has made up more than 50 percent of ad spending in the U.S., and forecasts indicate it ...