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Jan 24 2024

Cookieless Advertising for Automotive Advertisers

Automotive marketing expert Jim Zabel shares how automotive advertisers can adapt to signal loss and the cookieless future.
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Automotive Resources

The Digital Innovations Awesome List (DIAL)

Welcome to the latest Digital Innovations Awesome List (DIAL). We know that keeping up with the trade pubs and latest ...

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#CentroInAction: Driving Consumer Awareness and Safety - One Ride at a Time

When you need a ride, wouldn’t you prefer a service that provides a timely, clean, and safe experience? Of course ...

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SHIFTING GEARS: NEW OPPORTUNITIES IN AN OLD INDUSTRY

Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...

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#CentroInAction: Driven to Succeed

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

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The Automotive Customer is More Elusive Than Ever Before

The typical automotive customer is fickle and savvy… and older (I will address that latter point in a bit). Research firm Polk states that brand loyalty in the auto industry is about 48%, meaning that more than half of any OEM’s consumer base will defect to another brand.

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Centro Revs Up Automotive Digital Advertising Solutions for the Top Brands and Their Agencies

CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today ...

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Centro Delivers Custom Digital Advertising Solutions for Industry Markets

Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...

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Introducing Centro’s Industry Solutions for Digital Advertising

In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.

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Converting Auto Sales: Data Creates Opportunities

Read the Entire Story on iMedia Connection 

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