Do you remember the #YouDrive Mercedes advertisements that sparked social media hysteria back in 2013? If not, here’s a quick ...

As digital video becomes increasingly popular, Centro talks to more and more clients who have an interest in transitioning traditional ...

The typical automotive customer is fickle and savvy… and older (I will address that latter point in a bit). Research firm Polk states that brand loyalty in the auto industry is about 48%, meaning that more than half of any OEM’s consumer base will defect to another brand.

CHICAGO, IL – September 27, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today ...

Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched; Centro’s Technology Automates Media and Audience Buying ...

In an effort to help agencies win new business and manage media operations efficiently and flawlessly, we have developed specialized digital advertising solutions for key markets in the industry starting with automotive, insurance and retail. Centro’s platform comes with capabilities to buy and plan for desktop, mobile, video and local activation — to achieve branding and direct-response objectives.

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Question: What do you get when you mix People Magazine’s Most Beautiful Woman (JLO), a luxurious, yet simple Italian car, catchy party music, a flash mob of crazed and smitten men and four simple, sticky lines?