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A man swiping on a tablet with virtual images of cars popping up from the tablet
Jul 5 2023

3 Questions with an Automotive Advertising Expert

A Basis expert weighs in on what automotive advertisers can do to take advantage of new opportunities and adapt to this moment.
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Automotive Resources

How Digital Inclusion Can Rock an Auto Television Ad

Question: What do you get when you mix People Magazine’s Most Beautiful Woman (JLO), a luxurious, yet simple Italian car, catchy party music, a flash mob of crazed and smitten men and four simple, sticky lines?

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