Travel marketing challenges, ad spend updates, and more feature in this week's roundup of top digital marketing content.
Centro’s Breadth and Depth of Experience in Insurance, Retail and Automotive is Unmatched;
Centro’s Technology Automates Media and Audience Buying on Desktop, Mobile, Video and Local
CHICAGO, IL – September 19, 2013 – Centro (centro.net), a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for key markets. Centro is customizing its offerings for some of the most valuable industries to help agencies win new business and manage media operations efficiently and flawlessly. Its platform comes with capabilities to buy and plan for desktop, mobile, video and local activation to achieve branding and direct-response objectives. More information can be found here: http://medialogistics.centro.net/industry-solutions.
Among advertising technology companies, Centro offers deep expertise running digital campaigns in a wide variety of marketing segments. Here are examples of its industry experience:
Digital media is growing more complex as audiences fragment to more and more sites viewed over multiple mediums. Further, campaigns in digital require management of a variety of technology platforms for ad serving, creative generation, tracking, optimization, measurement and reconciliation. Centro’s technology powered campaigns for more than 560 agencies last year. In its lifetime, Centro was used for more than 22,000 campaigns. With 370 employees in the U.S., Centro’s team covers every major market. Centro will initially release solutions for insurance, retail and automotive. Later this year, Centro will address other key markets such as the consumer products, electronics, financial services, food & beverage, lottery & casinos, pharmaceutical and travel & tourism industries.
“Centro’s experience is derived from years of planning and buying the full digital media lifecycle for large agencies within the major holding companies as well as regional independent shops,” said Scott Neslund, EVP of Media Services. “Centro’s industry solutions represent the deep knowledge and technology tools we have for automating and supporting campaigns that build top brands.”
Centro (centro.net) partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all digital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.