Sep 27 2013
Anthony Loredo

Centro Revs Up Automotive Digital Advertising Solutions for the Top Brands and Their Agencies


CHICAGO, IL – September 27, 2013 – Centro (, a provider of software and services for modern media agencies, today announced the release of specialized digital advertising solutions for the automotive industry. Centro’s automotive solutions encompass strategies, techniques and technology for precision targeting, performance-based digital media planning and results forecasting. Centro’s experience driving more than 4,400 campaigns for all major OEMs across Tier I, II and III demonstrates that it can meet the goals for any type of automotive advertiser trying to reach national, regional and local audiences.

Automotive spending is expected to increase by 6% this year, generating new opportunities in marketing. Older consumers are buying more cars, where 62% of new vehicle registrations are from A50+ and 24% are from A35-49. However, this demand also means more noise and competition in the market, as brand loyalty is only 48%, according to research from Polk. With 41 new vehicles launching in 2014, there will be a lot of noise.

“Centro’s approach to automotive advertising harnesses years of experience and thousands of campaigns with the top brands in the space,” said Charlie Thomas, EVP of Sales at Centro.

In a campaign for a regional automotive dealer group this year, Centro helped increase consumer awareness for 20+ individual dealerships via tailored digital media executions. The client wanted to reach consumers as they shifted viewing habits from TV to online. Here are some highlights:

  • Sales of vehicles increased at local dealerships
  • View-rate for video ads performed 13% greater than industry average
  • Search activity for dealerships grew 27%
  • CTR for campaign was 2x better than industry average

Centro utilizes a three-step methodology to help agencies and their clients execute digital media campaigns flawlessly. It starts with an audience evaluation to precisely define target segments. Centro taps its proprietary database with information from 22,000 campaigns to map the digital channel properties that best meet campaign objectives. Then, Centro predicts campaign outcomes as it relates to client goals.

About Centro
Centro ( partners with advertising agencies to improve their campaign performance and digital media teams’ productivity in order to better manage costs and maximize profitability. Centro is the only provider that offers both managed services and cloud software options to simplify and streamline the full campaign life cycle to meet the unique requirements of every agency. Since 2001, Centro’s media logistics specialists have successfully planned and executed more than 22,000 local and national campaigns across all dNigital display platforms and ad media types. Headquartered in Chicago with 32 offices nationwide, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.

Anthony Loredo