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Through a binocular lens, representation of artificial intelligence
May 11 2023

Scout: How AI Will Change SEM, Advertising During Pride Month, and More

Advertising's carbon footprint, the influence of podcast hosts, and more feature in this week's digest of top digital marketing content.
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Audio Resources

The Digital Innovations Awesome List (DIAL) - #CES2015 Recap

Wait a minute. Wait a minute, Doc. Are you telling me that you built a list of all the awesomeness ...

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Centro at #CES2015: The eBook

There’s no better way to say it: CES was absolutely amazing! From the ONE show to custom tours with Shelly ...

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#CentroInAction: Setting the Stage for Success

When it comes to campaign size and scale, Centro has tackled it all. We partner with agencies full of industry ...

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Three Streaming Audio Publishers to Consider

Three streaming audio publishers to consider include, TargetSpot, iHeartRadio and Spotify. Read on to learn the reasons why...

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Multi-tasking While on the Prowl for Holiday Deals?

It’s already November and before we know it we will be ringing in the New Year. Between now and the end of December, shopping becomes most people’s hobby and habit. In the digital media world, we speak frequently about the successes of targeting shoppers on their mobile phones, but there might be another opportunity we are missing out on.

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Mobile Expansion, Holiday and Digital Music Sales

Mobile is expanding reach and frequency with multi-platform news consumption. According to a new Pew research study, 64% of tablet owners and 62% of smartphone owners use their devices for news at least weekly, and a third of U.S. adults get news on a mobile device at least once a week.

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Where Have You Gone, Kurt Loder?

When you think about the importance of YouTube to the music industry, the one thing you can’t say is that nobody saw it coming… well, at least they anticipated the majority of it.

That being said, a couple of interesting reports and articles have been circulating over the past couple of weeks related to the impact YouTube and Social media are having on an industry that historically has been controlled by the major record labels.

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Ad Exchange Arbitragers, Internet Radio and Banner Ads

Publishers are currently facing challenges with the current ad exchange ecosystem, primarily due to data leakage. We recently shared our thoughts on how to alleviate this uncertainty by protecting publisher audience data, which can sometimes be bought and sold by exchanges without publisher consent.

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Internet Radio is on the Rise – Can Consumers Hear You?

The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011. What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day.

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