It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
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Articles, thought leadership, best practices, and advertising industry analysis from the Basis team.
It’s been a busy few years for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals?
Deutsch LA recently teamed with the 4As on a study that examines the brand health of the ad industry and why people stay or leave. According to the report, “Advertising has freedom-loving people that want to create their own destinies, but a work environment that feels hampered by internal processes.” Additionally, 90% of advertising people see themselves as creative and 73% consider themselves rule breakers. How can the ad industry stay healthy and empower these qualities to help build out-of-the-box, creative, and attention-grabbing campaigns?
On May 30th, the venture capitalist Mary Meeker released her latest “Internet Trends” report. The presentation is packed with fantastic stats and charts that are destined to find their way into marketing decks over the next quarter. The presentation does an amazing job of outlining the state of the internet, as well as highlighting the changes that mobile devices and increased connectivity are having on consumer behavior. With a key focus on mobile, the report outlines the massive opportunity that these devices present for advertisers. The report also makes the case that it will simply take time for advertising dollars to follow the massive number of eyeballs that are increasingly moving “mobile.”
Online tracking on 50 of the most-visited websites has risen sharply since 2010, driven in part by the rise of online-advertising auctions, according to a new study by data-management company Krux Digital Inc.
What if you could successfully complete your weekly grocery shopping from a train station? Peapod, a grocery delivery service based in Illinois, recently made this desirable experience a reality by combining mobile and out-of-home (OOH) advertising in order to launch a “virtual store” in a Chicago train station.
Online video’s ad spending growth is predicted to outstrip TV’s growth through 2016. Despite this growth, TV and online video advertising are slowly moving towards integration. Why?
The Internet has changed publishing forever—not just how people consume information, but also how marketers reach those consumers. Marketers can now build cross-web consumer profiles across sites and devices. And they can target those consumers on interests, purchases, actions, and inferred or explicit demographic details without the publisher ever being involved.
In today’s increasingly fragmented media landscape, publishers with high-quality, journalistic content can only survive by protecting their inventory and user data. It doesn’t take a rocket scientist to understand that scarcer inventory begets better rates.
NBC Universal announced that it will make more than 3,000 hours of Olympics coverage available online to viewers who currently subscribe to cable. This is a choice that more and more media companies are making as they move towards the “TV Everywhere” model of doing business, which requires that users prove that they pay for TV content before they can stream online content.