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Marketing & Digital Advertising Blog

Articles, thought leadership, best practices, and advertising industry analysis from the Basis Technologies team.

Innovations in Search and Social Advertising

Our media experts provide context and analyses on the latest search and social news in this monthly roundup.

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Blog Posts

Centro Throws Down Gauntlet to Ad Exchange Arbitrager

Read the Entire Story on ClickZ

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Ad Exchange Arbitragers, Internet Radio and Banner Ads

Publishers are currently facing challenges with the current ad exchange ecosystem, primarily due to data leakage. We recently shared our thoughts on how to alleviate this uncertainty by protecting publisher audience data, which can sometimes be bought and sold by exchanges without publisher consent.

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12 Chicago Companies Make ICIC's List of 100 Fastest-Growing Urban Businesses in America

Read the Entire Story on World Business Chicago

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Internet Radio is on the Rise – Can Consumers Hear You?

The demand for internet radio is growing, which means so are the opportunities for brands. This week, TargetSpot released new information highlighting the penetration of internet radio; it’s currently reaching 42% of adult U.S. broadband households. That’s up 8% from 2011. What is even more encouraging is that engagement is incredibly high as well – 80% of users are listening for one to three hours per day.

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Centro Announces Board of Directors

CHICAGO, IL – May 10, 2012 – Centro, the leading provider of intelligent media logistics software and services for agencies, publishers, ...

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100 fastest growing inner city businesses

Read the Entire Story on Fortune 

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Alignment with Screens, Digital Execution and Smartphones

It’s not about traditional and digital channels anymore. Instead, it’s simply more screens. Now more than ever, it’s important to align all of these screens. According to a recent eMarketer article, nearly half of brand advertisers and agencies feel that online video is most appropriately aligned with TV, while 40% believe online video should be more aligned with display advertising.

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Falling ad rates are good for someone, and it's not Google

Read the Entire Story on Crain's Chicago Business 

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May edition of Ideas Magazine features newspaper predictions for 2017

Read the Entire Story on Inma

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